For the full ROI calculation methodology, see our event marketing ROI guide. Per https://iwantmyopenid.org/celebal-technologies-to-invest-10-million-in-canada-on-creating-it-delivery-capabilities-for-high-end-enterprise-solutions.html HockeyStack’s 2025 study of 198 B2B SaaS companies, 52% of marketers attribute at least half of their company’s 2024 closed-won deals to events. See our how to prepare for a trade show guide for the 90-day playbook. See our event marketing […]